Drive more search traffic to your site.
Effective SEO starts with the right keywords. Then you can move into link building and paid search with AdWords. The results will have you climbing the Google rankings.
Dental SEO and Search Engine Marketing
When patients are looking for information about dental practices and procedures, they will turn to popular search engines like Google, Yahoo and Bing. And most typically, they will click on sites that appear on Page 1 of the results—making it essential to appear in a top position on this page. So how can YOUR site display higher? How can you better optimize your website for search engine results? How can you be found for the hundreds of search request related to dentistry?
There are three groups of results in major search engine where you can be listed – organic, local and paid. By implementing a comprehensive Search Engine strategy you can be ranked well in all major serach engines.
Get an SEO report
Find out how well your current site is optimized and what can be done to improve your Google ranking.
Organic SEO
The first step of Organic SEO involves the use of keywords. By ensuring that your site is filled with terms relevant to your practice and location—i.e. “dental implants” or “Boston orthodontics” or “children’s dentistry”— we will make your site stand out to search engines. We will identify 2 competitors in your market that are competing for the same keywords as you, and we will track and monitor the results. Over time, you will climb in search engine rankings and become a “go to” site for current and prospective clients.
Another method for optimizing organic search results is link building. This involves adding links to your site (i.e. dental associations, educational resource sites, partner practices) in order to make your site matter even more to search engines. (Imagine each link as a “vote” for your website site; the more reliable and numerous the links, the more likely you will rise in the results pages.)
At Optio, through researching competitors and identifying leaders in your market, we have built a comprehensive database of quality “pre-researched” links—including dental directories and blogs — that apply to your practice. We’ll also speak with your team to determine any additional opportunities for incoming links.
Local Search
Local search is growing everyday, and in our experience, might be the most important SEO for dentists. If you’re not familiar with local search, think about how Google has started embedding local search maps as part of their results. It’s an incredible opportunity for local businesses; however, it requires different techniques. The best chance of landing a solid map ranking is creating a complete 100% Google listing. When we input your listing in Google’s LocalBusinessCenter, we include as much detail as possible – including effective keywords - until you achieve a 100% listing.
There are other tools in local search including getting listed in various online phone directories. However, it is imperative that these listings match the information in your local phonebook. Working from our database, we also manage your listings in other local directories such as Yelp, Bing and Yahoo. And of course, nothing adds more to these online directories than encouraging existing patients to write reviews. This not only adds to your local search results, but gives prospective clients a third-party review of you and your practice.
Paid Search
Paid search entails buying a top position on the results page. This is usually done through programs like Google AdWords, in which you can bid on keywords so your ad appears above or alongside organic search results. Google AdWords and other pay-for-click advertising are especially important for nationally competitive keywords like “Veneers”, “Dental Implants”, or “Crooked Teeth.”
To be sure, paid search is a commitment. It involves determining the best keywords, setting a budget, implementing campaigns, tracking the results, and making adjustments to maximize ROI. All of which we can to help you increase the popularity and relevance of your website.
